Saturday, December 7, 2013

Micro Dude Log: After Math

Well the time has come to reflect on how well Micro Dude was received. What I did right, what I did wrong and all that Jazz. The first thing that I would like to address is that after the first week of poor sales I decided to make Micro Dude free for download. I decided to do this because, Intial Sales had been so low.  It was highly unlikely that Micro Dude would make the minimum amount necessary for Desura to send me any of money. Realizing that I would never see a cent of the measly sum Micro Dude had garnered during the first couple weeks, I made Micro Dude free so at least I could tell people that it had had a few hundred(537 currently) installs. I also want to point out that I considered making Micro Dude free from very early in development.I didn't because I wanted to see how the whole process of submitting your game and marketing and things like that worked. If I had made Micro Dude free from the beginning I wouldn't have gotten the experience of trying to sell a product. I do regret a little that I didn't get to see how much money Micro Dude would have made if It had remained at the price it was, But I know It wouldn't have been anything spectacular. I also realize that I could have Marketed it more after it had come out but I still don't think it would have made a difference.

Now onto reasons that Micro Dude failed:
1. Poor Marketing.
I had pages for the standard social networking cites(FaceBook,Twitter), a youtube trailer, and a Steam Greenlight page. These were my only avenues of marketing besides being featured on Desura and they were obviously was not enough. I should have strove to increase my facebook and twitter audience as well as had a host of different videos of MicroDude. I should have been a more active member of the online indie community and posted more articles on public forums. I should have just overall talked more about my game and been more enthusiastic about my game.

2. Desura Isnt Popular.
This one surprised me for some reason even though it shouldn't have. Desura just isnt as popular as Steam and why I thought it would still make decent sales simply for being on Desura I have no idea. I submitted Micro Dude to Desura simply because it was my only option. In the future I will make certain to have a better plan than to just rely on the quality of the game to sell copies.

3.Over Saturation.
Micro Dude was just a drop in a sea of classic 8bit style indie platform games. Indie platformers are truly in no short supply. Platformers are an easy genre to make so naturally many Indie Developers are going to make them. Also, so many developers now use a simple 8bit style for their games that many players have become tired of the aesthetic. I know I have. Having a retro style doesn't set you a part any more, it has the opposite effect.

Regardless of how poorly MicroDude sold I still dont regret making it. It taught me quite a few valuable lessons that will come in handy during the rest of my career as a game Developer. Also I still think that Micro Dude is a fun little game that will look good in my portfolio. Currently Micro Dude has an average Desura Rating of 9, with 8 ratings in total. I am very glad that people enjoyed Micro Dude enough that they felt they should leave a high rating.

~Jon

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